About Us

100.7 Heart fm is a regional station covering the West Midlands and Warwickshire, with a potential audience of 3.4 million.

With 787,000 adult listeners per week, Heart's core audience is 25-44 adults with female friendly and male credible programming. Listeners connect with Heart because they want music in their lives, whatever they are doing, however they are feeling. Heart plays the right songs to get them up in the mornings, keep them going through the day and keep them entertained throughout the week.

Heart has real people on the radio, not clichéd DJ-isms. Presenters are warm, friendly, down to earth and relatable, broadcasting appropriate and relevant content that immediately connects with listeners’ lives.

Heart is programmed to enhance listeners' moods and through regular audience research, Heart fine-tunes the output to stay connected to the listeners geographically and emotionally to make sure the listeners are getting what they want every time they tune in.

Heart’s audience is mature enough to know a broad range of music, and young enough to want to be kept up to date. The playlist is driven by passion, playing the songs they love today, pure and simple.